Jun 21, 2022
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Out to a larger and broader number of people. These capabilities helped the industry become a darling of advertisers and amass quite a fortune. However, it has also raised questions among various authorities about whether enough is Phone Number Database done to regulate, and especially tax, the activities of these platforms. This is especially true in the United States (USA), the largest advertising market in the world. And Phone Number Database local authorities have already decided to take the challenge into Phone Number Database own hands. In information from AdAge , it is specifically about regulators in the state of Maryland. The regulators of this North American Phone Number Database entity have just approved HB 732. It is an initiative that imposes a 10 Phone Number Database tax on all digital advertising transactions carried out on platforms such as Google and Facebook. This new levy Phone Number Database be placed directly on suppliers, potentially reducing their revenue margins. Not only that, but lawmakers in New York and Nebraska want to pass similar laws. What does it mean for the advertising industry? It is not the first time that it is proposed to regulate digital Phone Number Database with a much stricter format. Since March 2019 , the European Union had proposed putting a tax not only on advertising, but also on activities such as Amazon ecommerce . In Mexico, last year , similar legislation was also proposed for brands with activity in the Republic. In France , for last July , a rate of three percent was about to be set. Is it a good option to invest in bitcoin? Related Notes Digital Phone Number Database trends that will gain more relevance in 2020 Digital advertising: all the advantages that make it essential How many users interact with digital advertising? Again, it is important to mention that this tax on digital advertising is an initiative of a local government in the US. Phone Number Database there are plans to implement it in other entities, these are efforts that could take years to acquire a federal character.