When purchasing in-store, consumers are directly exposed to the goods and the goods are delivered immediately. However, in the e-commerce home-delivery b2c email list model, consumers have to have a delivery cycle after completing the purchase.
At the same time, consumers b2c email list who buy online do not have access to the products immediately after purchasing, but only when the products arrive at home. Therefore, to do a good job in e-commerce, delivery has become a very important link. Doing a good job in the delivery experience is an important link that brings the best purchase experience to consumers, and can generate customer retention and repurchase conversion.
To do a good job of delivery, we must do two things: one is to be fast; the other is to have a good experience.
In order to achieve fast delivery, either enter the warehouse of the platform, such as Jingdong's large warehouse, or combine the actual situation of the enterprise to build a warehouse distribution system that can meet the rapid online delivery. In terms of building a warehouse distribution system, traditional brand companies have a lot to do; especially for some big brands, the existing offline channel system can become an important force b2c email list in building a rapid delivery system.
The delivery experience is an aspect that many brands ignore when doing e-commerce. In order to have a good delivery experience, the packaging of the product must firstly represent the basic brand image when the product arrives in the hands of consumers, and can leave a good impression of the product image on consumers.
At present, most companies pay too much attention to saving delivery costs, and the delivery experience is very general.
Delivery must be a very important part of customer retention, and it is an important part of promoting the conversion of consumers who have already purchased to re-purchase.
E-commerce must be highly valued, and to do well in e-commerce must be systematic and comprehensive planning.