We can see how b2c email list Android Vitals are for Google Play , since new metrics have been added to the main screen and also more detailed information about the Application Start Time, Rendering , Battery, Stability and Permissions. In PICKASO | ASO and Android Vitals Version anterior: novedades Google Play Console (Beta) - Android Vitals New beta: novedades Google Play Console (Beta) User acquisition analysis The User Acquisition section is one of the ones that has undergone the most changes . From the outset we can see how we have gone from having the data by b2c email list dates (day, month or week) to being able to select the period that best suits us to analyze , which is a great improvement from our point of view. But not everything is good news in this section, the second great novelty is the unification of traffic sources.
Until now, in the acquisition b2c email list we had the traffic sources divided between Play Store (Search and Navigation), Google Ads Campaigns, Tracked Channels (UTM), Google Search and External Referrals. But in the new console we can only observe 3 traffic sources : Search, Exploration and Third Party Referrals. This fact is one of the things that has surprised us the most about all the changes that have been applied to the new console, as b2c email list we believe that it is a step backwards for the analytics of the acquisition of mobile apps and games . For us it is essential to understand b2c email list which traffic source the traffic is coming to the listing in order to be able to direct the ASO strategy in one direction or another, so we hope that in the final version of the new console this will be corrected and Google will return to add all previously available traffic sources.
In addition, Google Ads b2c email list are no longer an independent channel, but the data of Google Ads UAC campaigns are included in "Search" and "Navigation", without the possibility of differentiating them from pure organic… The good? That now we can see some keywords that generate downloads in UAC…. Earlier version: news Google Play Console (Beta) - Acquisition Analysis New beta: User Acquisition - Google Play Console Beta news Google Play Console (Beta) - Acquisition Analysis Date picker in Google Play Console Installs per keyword Also within the User b2c email list section, although we comment on it separately since we believe it is of great importance, we find one of the sections that we consult most often and in which we have been able to observe a great improvement .