Situations do not differ and all the navigation information ends up having the same value. How was a cookie associated with the person seeing the ad? We are marketers, it is our duty to make sure that we reach the right people with the right ad : we must not make the mistake of returning to those who have already seen the ad and moved on. Not to mention search and typing errors, and how these often lead to pages of little or no interest . Or the fact that sometimes users stumble upon this or that site out of simple curiosity, or that they allow others to use their PC. It is wrong to say.
That these models have had their day, but we must strongly mobile number list recognize the urgency of updating them. And this is where people-based marketing comes into play. "It's our duty to make sure we're reaching the right people with the right ad." Daniel-tondo-BN-1 Daniel Casarin Growth marketing & sales expert Back to index What is people-based marketing and what changes compared to the past What do we mean when we talk about people-based marketing? People-based marketing, or cross-device marketing, refers to a type of people-based marketing . We could frame it as an evolved version of cookie marketins.
Part of those post-cookie marketing strategies Google's announcement at the beginning of 2020 . People-based marketing aims to exploit the digital context in which users move (channels, platforms, browsing habits, etc.) to predict their online behavior . The goal is to meet the right people, on the right devices, at the right time. The watchword is personalization : users must be attracted by ads, have the feeling that they have been written especially for them. To do this, it is necessary to count on in-depth information concerning browsing habits and the contents that most "resonate" with the target audience. Audience segmentation needs to be refined, made more agile, intuitiv Marketers must be able.