Commerce, Banking and Insurance, Automotive, Food & Beverage or Transport and Tourism perceive that they are still far from reaching their optimum level. In this context, despite the fact that some sectors have developed more quickly, 2 out of 3 Marketing Directors believe usa phone list digital marketing is "great help" because it allows them to "usa phone list " the acquisition and "retention" of their customers. CEO Leadership We currently find that all organizational functions lose prominence in the transformation process in favor of the CEO, who takes command to encompass and direct the rest of the departmental leaders, after the impulse that occurred on the part of the marketing department in 2016 to implement This process.
It is followed by the Digital/Community Manager department with 16.9% and the Commercial department with 15.3%. In this way, we see the Communication department relegated to fifth place with 13.3%, which loses strength in this usa phone list of change, according to the Marketing departments with a drop of almost 17%. Regarding the attitudes of the Marketing usa phone list Director, usa phone list fact that 60% consider that the resources dedicated by their company to the digital strategy are "insufficient" stands out. Another piece of information that i3D throws up is that 43.3% of them "have no trouble" keeping up with innovations and digital marketing tools. With regard to the involvement of the Management Committee in the digital strategy of companies, it is notable that two out of every six marketing directors consulted perceive them to be involved in this process.
Future, expectations and tools In relation to the investment and growth expectations for this year compared to 2019, it should be noted that 82% of the Marketing Directors interviewed considered that their activity in digital marketing will grow "somewhat" (66.1%) or "a lot" (16%). Only 18% consider that it will remain the same. When asked "by what percentage do you expect your investment in digital marketing to grow this year?", the usa phone list indicate that almost half of the companies will grow above 10% compared to the previous year. In another section of usa phone list study, Marketing Directors were asked about the digital tools they use today in their companies. The list of 23 proposed alternatives ranges from the most basic such as a website, through SEO positioning, CRM, Big Data or new applications such as augmented reality, virtual reality, machine learning, home automation, Internet of Things or gaming, among others. There is a growth in the use of data marketing tools, that is, those that seek to collect, analyze data and know who is behind it.
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