Now, a hover ad comes at me as if to pop out of the screen and wrap its beady little corners around my face. It takes several minutes to find the X to close these gigantic ads, which are ever more hidden in the background colors. Hover ads refuse to 'go away' quietly.
I am reminded of one instance where I clicked email list on an article link and was taken to a website. Without warning, an ENORMOUS pop-up ad came out at me which can only be described as 'shocking'. It took me several minutes to find the X to close the ad that I totally forgot why I even came to that page! I did, however, find the X to close out the entire site all together so nothing was accomplished for that marketer. As a marketing virtual assistant.
I know that if a hovering message appears 100 times a day prompting one individual to sign on, this may mean another online sale for the advertiser. But how many others are turned away with such 'in yer face' ads? What's In Your Email Subject Title? Getting the recipient to open an email message is the most important objective in email marketing. If the receiver does not open the message, then nothing within that message will be read.