With social media analytics, you can understand which platform generates the most leads and what content converts your audience. In addition to likes, shares, and impressions, you can leverage social media data to:
Audience Segmentation : Analytics allows you to segment your social media audience based on demographic parameters.
Lead generation : By analyzing social media data, you can develop an accurate lead generation model that revolves around user activity on social media profiles.
Sales Outreach : Salespeople can use social media insights to personalize conversations and how they sell.
Content engagement : You can use data to assess where you need more engagement with users and where you need less posting.
The social media analysis process consists of the following 3 steps:
Capture : Define specific social media goals and capture data to Latest Mailing Database measure your KPIs. Each of your social media KPIs must be measurable.
Understand : Determine that certain policies work on certain networks. Some features in your policy will be turned off if users don't interact with your content.
Presentation : Once you understand your social media data, you can visualize and present it. This is where data visualization steps in.
Integrated data visualization for social networks
Every major social media network has its built-in analytics that give you insights into user activity.
Facebook Insights visualizes statistics on posts, audience and engagement on your page. You can also set the Pages to Watch option, which gives you competitive insights into the performance of other Facebook pages. Knowing your page metrics will ensure you're publishing the right content for your Facebook audience.
The Page Likes section is useful if you want to keep track of your followers and whether your likes come from organic or advertising. You can also focus on a specific period by selecting a date range on the chart. This can help you understand the impact of a specific campaign or post on your page.