Influencer marketing is as old as marketing itself. Marketing is all about getting people to know about your products and in the past this was done through 'word of mouth'. Influencer marketing as we know it today does exactly the same thing. It helps you sell the product through “word-of-mouth”. Even though the route it takes is the same as celebrity endorsement, but its essence is the same as old age "word of mouth" marketing. Every now and then you see celebrities and influencers endorsing brands on social media like Instagram and Facebook. It shows how crucial influencer marketing has become for businesses large and small. The growth in the number of “internet celebrities” has changed the marketing landscape.
People listen to these celebrities far more than any other celebrity. They are popular because they are easy to understand and accessible. But increasing your brand awareness or sales through influencer marketing isn't as simple as it sounds. The employee data hardest part of influencer marketing is measuring the success of the campaign. This is where KPIs come in. Key Performance Indicators or KPIs are measures of performance over time for a specified goal. Simply put, these are ways to measure the success of any influencer marketing campaign.
In this guide, we will discuss the 5 most effective KPIs for influencer marketing. Why do you need influencer marketing KPIs? As stated earlier, KPIs are essential for any influencer marketing campaign. It is impossible to quantify or measure the success of your influencer marketing campaigns without KPIs. And, if you can't measure the success of a campaign, how would your marketing team decide whether to scale it down or expand it? If you haven't defined your KPIs for any influencer marketing campaign, you don't know what success is for you.