The fine, precise and relevant organization of your AdWords campaigns will allow you on the one hand to make changes simply and quickly and on the other hand to have sets of ads and keywords with real relevance between them. This will allow you to improve an essential ( and often overlooked) indicator when it comes to optimizing AdWords campaigns and obtaining good performance: the Quality Score . If the Quality Score of your keywords is high, you will be able to optimize your return on investment in the best conditions. The Quality Score is a score from 1 to 10 that the AdWords system assigns to each of the keywords in the listing of an account for each request made by an Internet user.
The higher this score – close to 10 – the lower the real Cpc (Cost per Click) that the advertiser will have to pay for an identical position (it also has an impact on the position of the ad). This Quality Score is calculated as follows: Quality Score = Click-through rate (60%) + Quality and usability of the Landing Page (20%) + Other elements Canadian Email List relevance The Quality Score is the evaluation of the relevance for an Internet user of your ad, your keyword and your landing page. A high Quality Score therefore means that Google considers your ad, your keyword and your Landing Page relevant to the request made by the Internet user. The main indicator of the relevance of the ad and the keyword with regard to the Internet user's request consists of the Click Rate on.
It is therefore fundamental to promote a high Quality Score and consequently a low Cpc to work on 2 main parameters: The Click Rate: relevance of Ads and Keywords to the user's request The quality and user-friendliness of the Landing Page in relation to the user's request A well-structured account, allowing to optimize the Quality Score , includes distinct campaigns for each product, theme or type of service. Each of these campaignsSEAis made up of thematic ad groups highlighting a particular product, service, subject or semantic environment. Finally, each ad group should contain lists of specific keywords that relate as directly as possible to the ad text. Thanks to a properly structured account, you will be able to: Identify which ads drive the best conversions and traffic Easily control.