Campaign containing a “play video” image. Instead of trying to get bogged down in their email message, their marketing team decided to link to that "Play video" image to move readers from the email to their website to learn more. Who would have thought that this simple addition to their campaign would lead to such great results. Curious? Here is the summary of the results:“[forty-six percent] of recipients opened the email, and of that group, 41% clicked through on the day it was sent. We will likely see another 10% over double digits over the course of the week. Most important, however, is the high number of responses we received…”not bad. However, email marketing has since taken giant leaps into the future,
And while there are many online video platforms, such as youtube, how do you know which video hosting services will work best for you? Your mark ? Although youtube is a company mailing list great platform for uploading and sharing videos, they don't offer the same email marketing integrations as other services, so you'll be happy to know that our friends at wistia, a premium video hosting for business, adding similar 'play video' images to your email campaigns was a breeze. The crowning glory is wistia's in-depth reporting, which lets you track who's
Watching your videos and where they're playing. How to display your video in an email including videos in your email marketing campaigns is not only a way to get your subscribers to engage with your email content, but it can also improve several essential email marketing kpis. -email, in particular:increase your open rates by 19%. Increase your click-through rates by around 65%. Reduced your overall unsubscribes by almost 26%. Now, when it comes to displaying a video in an email, it's recommended to link to your video instead of embedding it directly in your email content. This is because video files are exceptionally large and your subscribers might be unable to view the video or even open the email.