Firefox or Chrome, the services that support this technology allow users to communicate with each other without having to install a specific IP telephony or video calling program. It could be said that the virtual switchboard is the road through which customers arrive, but the CRM is the car park where they arrive and which assigns them a space, takes care of it while they shop and returns it to them in perfect condition.
From a CRM, calls are received through the virtual switchboard, but it is capable of identifying both who is calling us, how to assign that client to an advisor, keep track of the actions mobile number list that have been carried out with him and assess how we can optimize the service we are giving. It is also the tool that allows us to collect request leads and distribute them among the team so that no business opportunity is lost. Currently, the ideal is to have a CRM based on cloud technology, which allows us to access its functions from any computer with a simple Internet browser.
On the other hand, there are two options, either we can integrate our virtual switchboard with any of the solutions on the market through an API, or we can take advantage of "turnkey" solutions such as those offered with zCRM that, in addition to being free, it already comes with the integration of Zadarma IP telephony without the customer having to worry about any additional configuration.Investment, time and knowledge: how to overcome the obstacles to the digitization of SMEs 7.10.2020 companies fill their mouths with the word “digitization”. And the reality, at least in Spain, is that the vast majority of the business fabric are SMEs that do not find it so easy to take that step, or believe that they do not have the necessary resources.