Digital Marketing Expert at SerpstatPinterest is a great source of potential traffic for your website. Many business owners tend to ignore Pinterest and instead focus on the Instagram campaign. Although Instagram may seem like a more popular social C级执行名单 network, it is not very useful for promoting websites and does not even reach the number of sales made by Pinterest users.While the Pinterest campaign can work wonders for some businesses, others will be too irrelevant for Pinterest users. Up to 90% of Pinterest users are women, the most popular categories are crafts, fashion, food, decor and home.
So don't count on the Pinterest campaign to be effective if you sell insurance, tires or building materials, that's not what Pinterest users are interested in.If you think your products will be accepted by the community, don't hesitate to jump in, create an account and start your marketing campaign. Here are some tips to help you get started.#1: Use price tagsAccording to the Millward Brown study, 93% of Pinterest users (who participated in the research) said they used Pinterest to plan their purchases, and 87% said Pinterest engagement helped them decide what to buy. to buy.7 Pinteresting Tips for Promoting Your Business 16261788071924This means Pinterest users aren't just there to look at photos, they're potential buyers. Adding a price tag will not only attract buyers, but also attract the attention of people who are just browsing.How many times have you seen something you like and thought it was probably overpriced, how would you react if you knew it wasn't?
Just make sure your Pinterest account isn't entirely dedicated to promoting your products. Add real value to your communities with a healthy mix of usefulness, inspiration, and product information.#2: Add pins to your newsletterSelect your best pins of the week and add them to your newsletter. Take a screenshot of your pin so people can tell it's a Pinterest post and not just an image, make that screenshot clickable, leading to your Pinterest account. It's always a good idea to add images to your newsletter, especially if it can increase your number of followers on Pinterest. This trick will also work for your Instagram marketing campaign.